{"id":2947,"date":"2023-02-09T10:38:40","date_gmt":"2023-02-09T14:38:40","guid":{"rendered":"https:\/\/www.jameslynn.com\/blog\/?p=2947"},"modified":"2023-02-09T10:42:33","modified_gmt":"2023-02-09T14:42:33","slug":"old-harbor-brewery-se-reinventa-y-lanza-nuevo-formato-en-lata","status":"publish","type":"post","link":"https:\/\/www.jameslynn.com\/blog\/2023\/02\/09\/old-harbor-brewery-se-reinventa-y-lanza-nuevo-formato-en-lata\/","title":{"rendered":"Old Harbor Brewery se reinventa y lanza nuevo formato en lata"},"content":{"rendered":"\n

Old Harbor Brewery<\/a><\/strong>, compa\u00f1\u00eda pionera en confecci\u00f3n de cervezas artesanales en Puerto Rico, anuncian el lanzamiento de varias de sus cervezas en un formato de latas de 12 onzas, con una inversi\u00f3n de m\u00e1s de $1 mill\u00f3n en la compra e instalaci\u00f3n de una l\u00ednea de envasados en dicho formato. De esta manera, Old Harbor, busca seguir puntualizando en los pilares de frescura, calidad y consistencia de sus productos en un empaque m\u00e1s vers\u00e1til.<\/p>\n\n\n\n

\u201cEste nuevo formato de latas le ofrece al consumidor mayor versatilidad, con un empaque m\u00e1s liviano, port\u00e1til y seguro para el consumo en una variedad de escenarios. Adem\u00e1s, las latas son ideales para mantener el producto fresco por m\u00e1s tiempo. Uno de los enfoques de nuestro trabajo ha sido el desarrollo de procesos y protocolos asegurando la m\u00e1s alta calidad y cuidado de este producto. El equipo de Old Harbor ha demostrado un compromiso extraordinario en el desarrollo de una cultura que impulsa la calidad y la frescura como pilar en su visi\u00f3n\u201d, expres\u00f3 Jos\u00e9 Carlos \u201cChe\u201d Gonz\u00e1lez, cient\u00edfico cervecero de Miramar Brewing<\/strong>, empresa matriz de Old Harbor<\/a><\/strong>.<\/p>\n\n\n\n

Este lanzamiento del nuevo formato dar\u00e1\u0301 paso a una serie de iniciativas y nuevos productos para el disfrute del consumidor. Con la intenci\u00f3n de seguir innovando dentro de la categor\u00eda de cervezas artesanales y expandiendo el paladar del puertorrique\u00f1o.<\/p>\n\n\n\n

\u201cOtra ventaja de este formato en lata es que podemos aprovechar y ayudar a cervezas artesanales locales con \u201cco-packing\u201d, que actualmente se hacen en Estados Unidos, fomentando la producci\u00f3n local\u201d, a\u00f1adi\u00f3 Lissy \u00c1lamo-Pag\u00e1n, directora de ventas y mercadeo de Old Harbor y Cicerone certificada\u00ae. Cabe se\u00f1alar, que esta certificaci\u00f3n es otorgada a expertos con amplio conocimiento y habilidades de degustaci\u00f3n esenciales relacionados con la cerveza.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El nuevo formato de lata se podr\u00e1\u0301 conseguir en \u201csix packs\u201d, en los supermercados y de manera individual en establecimientos tales como restaurantes, barras especializadas y gasolineras.<\/p>\n","protected":false},"excerpt":{"rendered":"

Old Harbor Brewery, compa\u00f1\u00eda pionera en confecci\u00f3n de cervezas artesanales en Puerto Rico, anuncian el lanzamiento de varias de sus cervezas en un formato de latas [\u2026]<\/span><\/p>\n","protected":false},"author":32,"featured_media":2953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[924],"tags":[1162],"aioseo_notices":[],"yoast_head":"\nOld Harbor Brewery se reinventa y lanza nuevo formato en lata - James Lynn : Tecnolog\u00eda y vida digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jameslynn.com\/blog\/2023\/02\/09\/old-harbor-brewery-se-reinventa-y-lanza-nuevo-formato-en-lata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Harbor Brewery se reinventa y lanza nuevo formato en lata - 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