{"id":2828,"date":"2022-11-28T10:37:17","date_gmt":"2022-11-28T14:37:17","guid":{"rendered":"https:\/\/www.jameslynn.com\/blog\/?p=2828"},"modified":"2022-11-28T10:37:19","modified_gmt":"2022-11-28T14:37:19","slug":"nissan-presenta-showroom-de-realidad-virtual-360","status":"publish","type":"post","link":"https:\/\/www.jameslynn.com\/blog\/2022\/11\/28\/nissan-presenta-showroom-de-realidad-virtual-360\/","title":{"rendered":"Nissan presenta nuevo \u2018showroom\u2019 de realidad virtual 360\u00b0"},"content":{"rendered":"\n

En una era en donde la tecnolog\u00eda basada en la realidad virtual (VR) impulsa la forma en la que los clientes interact\u00faan con las marcas, Nissan Puerto Rico eleva la experiencia de compra de los clientes en el concesionario gracias a su nuevo \u2018showroom\u2019 virtual.<\/p>\n\n\n\n

Esta sala de exhibici\u00f3n virtual, que forma parte de la experiencia Nissan@Home, se puede acceder desde la comodidad del hogar y en cualquier dispositivo m\u00f3vil, tableta o computadora, a trav\u00e9s de la p\u00e1gina web: https:\/\/es.nissan.pr\/showroom-virtual.html<\/a><\/strong>.<\/a><\/p>\n\n\n\n

En este canal digital el cliente podr\u00e1 investigar y realizar un recorrido a trav\u00e9s de im\u00e1genes tridimensionales de 360\u00b0, que permitir\u00e1 al cliente experimentar una experiencia digital de marca inmersiva, mientras se dispone a ver el dise\u00f1o exterior e interior del veh\u00edculo. De igual manera, el cliente podr\u00e1 encontrar una ficha t\u00e9cnica que detalla los atributos m\u00e1s relevantes de los modelos de Nissan, que incluyen en esta primera etapa a Frontier, Rogue, Pathfinder, el deportivo Z y su veh\u00edculo el\u00e9ctrico, LEAF.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

 \u201cEl \u2018showroom virtual\u2019, es una herramienta \u00fatil y conveniente que fue dise\u00f1ada para ayudar a los clientes a decidir si el modelo de inter\u00e9s se ajusta a sus preferencias y necesidades, as\u00ed como el que pueda identificar si est\u00e1 listo o no para dar el pr\u00f3ximo paso, que ser\u00eda el coordinar una prueba de manejo o visitar el concesionario m\u00e1s cercano para aclarar cualquier duda o completar el proceso de compra\u201d, mencion\u00f3 Juan Santana Chea, director comercial de Nissan en Motorambar Puerto Rico.<\/p>\n\n\n\n

Para crear una experiencia a\u00fan m\u00e1s emocionante, se incluir\u00e1 en la plataforma una experiencia visual y sonora, por medio de v\u00eddeos y m\u00fasica de acuerdo con el perfil de cada modelo. Adem\u00e1s, se tendr\u00e1 disponible la funci\u00f3n de conectar gafas de realidad virtual. Mediante las gafas el cliente tendr\u00e1 la experiencia de poder ver el carro como si estuviera sentado en el asiento del conductor y acceder a la informaci\u00f3n de una manera personalizada, a la misma vez que establece una conexi\u00f3n interactiva e intuitiva entre el cliente y la marca.  <\/p>\n\n\n\n

Esta herramienta trae como beneficio al cliente prospecto a tomar decisiones informadas a la hora de adquirir su auto ideal. Adem\u00e1s, este canal interactivo permitir\u00e1 mejorar la estrategia de experiencia al cliente (CX) y a crear relaciones positivas con el cliente prospecto y el consumidor actual de Nissan, a\u00f1adi\u00f3 el director comercial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para obtener m\u00e1s informaci\u00f3n sobre la l\u00ednea completa de veh\u00edculos Nissan, visite la p\u00e1gina https:\/\/es.nissan.pr\/<\/strong><\/a>. Tambi\u00e9n puede seguir a la marca a trav\u00e9s de las plataformas sociales en Facebook<\/strong><\/a>, Instagram<\/strong>,<\/a> como @nissanpuertorico<\/strong><\/a> y YouTube como Nissan Puerto Rico<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

En una era en donde la tecnolog\u00eda basada en la realidad virtual (VR) impulsa la forma en la que los clientes interact\u00faan con las marcas, Nissan [\u2026]<\/span><\/p>\n","protected":false},"author":32,"featured_media":2832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[634],"tags":[862,1047],"aioseo_notices":[],"yoast_head":"\nNissan presenta nuevo \u2018showroom\u2019 de realidad virtual 360\u00b0 - James Lynn : Tecnolog\u00eda y vida digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jameslynn.com\/blog\/2022\/11\/28\/nissan-presenta-showroom-de-realidad-virtual-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nissan presenta nuevo \u2018showroom\u2019 de realidad virtual 360\u00b0 - 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